HGE401 Group Project Brief Page 1 of 7 Context This assessment task requires you to explore the concept of guest experience in a hospitality service setting, integrating both the perspectives of customers and operators. It aims to enable you to recognise the importance of co-creating positive experiences for an ever-changing customer market, in order to engage and meet the needs of both consumers and providers. The task also aims at developing your capacity to identify strategies and opportunities for improvement, and subsequently propose practical